Dafi Kaminitz

Dafi Kaminitz has extensive experience in marketing and management roles, primarily within the Shufersal company. Starting in 1993, they managed the Universe Loyalty Club before moving on to roles such as Loyalty Club Manager, Marketing Manager, and Senior Director of Marketing. Their responsibilities included overseeing marketing efforts for various projects, managing marketing campaigns, and developing brand strategies. Dafi also worked at Niyar Ratzif as a Project Department Manager and at Shufersal Online as a Marketing Manager. Kaminitz demonstrated proficiency in brand development, market research, and customer relationship management throughout their career.

Dafi Kaminitz earned a Bachelor's degree in Business Administration and Management from MLA - The Center of Academic Studies in 1999. Additionally, they have obtained certifications in 360 Digital Marketing, Advanced Retail, Certified Retail Property Executive (CRX), and Practical Engineering in Management and Marketing.