Patricia Laporte

Patricia LaPorte has extensive experience in brand management and marketing. Patricia began their career at Invacare as an Associate Marketing Manager in 1997. Patricia then moved on to American Greetings, where they served as a Brand Manager for the DesignWare division, managing the corporate party goods product line and the division's juvenile licensing portfolio.

LaPorte then joined The Bonne Bell Company as the Smackers Brand Manager, overseeing the launch of licensed products and managing the brand's business plan, visual merchandising, and media planning. Patricia later became the Franchise Director and Brand Manager for the BONNEBELL teen cosmetic brand, leading a cross-functional team and developing the brand's strategic direction, financial targets, new product development plans, and retail merchandising strategies.

After working at The Bonne Bell Company, LaPorte joined Moen Incorporated as the Manager of New Business Development, where they led the development of a test market program and conducted market assessments for new product concepts. Patricia was later promoted to the role of ShowHouse Brand Manager, responsible for the strategic direction, brand position, and marketing activities of Moen's luxury faucet brand.

LaPorte then joined Homax Products, Inc. as the Brand Manager for Natural Magic, managing the brand's marketing and advertising activities. Their most recent position is as Director of Product Marketing at Shurtape Technologies, LLC, where they are responsible for driving sales and profit growth through category innovation and brand promotion for the Masking Tape business unit.

Overall, Patricia LaPorte has a strong background in brand management, marketing strategy, and product development, with experience across various industries ranging from consumer goods to home improvement.

Patricia LaPorte holds a Bachelor of Arts degree in Political Science from the College of the Holy Cross. Patricia obtained this degree between 1988 and 1992. Later, they pursued further education at the Weatherhead School of Management at Case Western Reserve University, where they earned an MBA in Marketing from 1994 to 1996.