Oswaldo Sánchez Rojas

Oswaldo Sánchez Rojas has a diverse work experience in various roles related to customer relationship management (CRM) and marketing. Oswaldo has held positions at companies such as SIDN Digital Thinking, Goldenergy, VASS, Grupo lo Monaco, Unidad Editorial, ESERP School of Business, Solunion Seguros de Crédito, Mapfre, France Telecom Spain, and Telefónica International Wholesale Services.

Oswaldo'smost recent role is as the Head Cloud CRM & Marketing at SIDN Digital Thinking, starting in February 2022. Prior to this, Oswaldo was the Head CRM, Acquisition & Loyalty / Customer Lifecycle at Goldenergy from January 2021 to January 2022. Oswaldo also served as the Project Director - Customer Centric - CRM / Salesforce at VASS from January 2020 to December 2020.

Before these roles, they worked as the Customer Director - CRM - Salesforce at Grupo lo Monaco from March 2019 to December 2019, and the Customer Loyalty Director B2B and B2C at Unidad Editorial from January 2018 to March 2019.

Oswaldo has also held roles at ESERP School of Business, Solunion Seguros de Crédito, Mapfre, France Telecom Spain, and Telefónica International Wholesale Services, where they gained experience in program/project management as well as international project coordination.

Oswaldo'sexpertise lies in CRM strategy, customer lifecycle management, marketing automation, and Salesforce implementation. Overall, Oswaldo Sánchez Rojas has a strong background in customer-centric roles focused on CRM and marketing.

Oswaldo Sánchez Rojas has a diverse education history. In 1999, they obtained a degree in Ingenieria, Procesos, specializing in Ingeniero en Computacion y Sistemas from Universidad de San Martín de Porres. Prior to that, they completed their secondary education, receiving a Licenciatura from Colegio Claretiano from 1982 to 1993.

In 2007, Oswaldo pursued an Especializacion Project Management from Universidad ESAN. The following year, they enrolled in Universidad Ricardo Palma, where they earned a Diplomado en Coaching y Asesoria Empresas.

In 2009, Oswaldo began their MBA degree in Administracion, Negocios, Economicas, Operaciones at Universidad Carlos III de Madrid. During the same period, they also completed a Diplomado Superior en Desarrollo Directivo - MBA Graduates with a focus on Business Administration and Management from CEF Centro de Estudios Financieros.

In 2015, Oswaldo attended multiple institutions to expand their knowledge in marketing and digital business. Oswaldo completed a program in Gestion de Contenidos Digitales at Universidad CEU San Pablo. Additionally, they pursued certifications in Marketing Digital from ESIC Business & Marketing School and Digital Business from The Valley Digital Business School.

Furthermore, Oswaldo Sánchez Rojas achieved the Salesforce Certified Marketing Cloud Administrator certification in October 2022 from Salesforce.