Roberto Quesada Lopez

Roberto Quesada Lopez has extensive work experience in the digital analytics field. Roberto worked at SIDN Digital Thinking from 2015 to present, starting as a Web Developer and transitioning to various roles including Analyst and eventually becoming the Head of Digital Analytics. At this company, they managed projects and teams, analyzed and configured KPIs, and defined measurement strategies.

In 2022, they joined EPMD Escuela Profesional de Marketing Digital as a Professor. Prior to this, they worked at Campus Digital Lab from 2020 to 2021, teaching initiation and advanced techniques of analysis using Google Analytics, KPI identification and configuration with GTM, and data visualization with GDS.

Furthermore, they served as a Professor of Google Tag Manager at Máster Propio en Marketing Online y Estrategias Social Media in 2018.

Before entering the field of digital analytics, Roberto gained programming experience at DISATEC, S.L. as a Junior Programmer from 2012 to 2014, where they contributed to the development of an ERP system using C# and worked on various coding tasks such as reporting and statistical analysis.

In 2008, they briefly worked as a Programmer at UNIT4 Agresso AB.

Lastly, in 2002, Roberto worked as a Technical Service personnel at Futur@ S.L.

Overall, Roberto Quesada Lopez has a diverse range of experience in digital analytics, programming, and teaching.

Roberto Quesada Lopez attended ETSIIT, Universidad de granada from 2010 to 2012, where they studied Programming and Specific Applications. Prior to that, they completed their degree in Web Application Development at IES Zaidín Vergeles from 2005 to 2008. In addition to their educational background, Roberto has obtained various certifications from Google, including Google Shopping Certification, Display Advertising Certification, Search Advertising Certification, Digital Advertising Sales Certification, Mobile Sites Certification, AdWords Mobile Certification, AdWords Video Certification, Google Analytics Individual Qualification, and AdWords Fundamentals Certification.