Olimpia Peyrona Usero

Olimpia Peyrona Usero possesses extensive experience in marketing and innovation, currently serving as the Marketing Innovation Director for Europe at Sigma since May 2015, where leadership in the Plant Based Business Unit encompasses end-to-end innovation strategy. Prior roles include Innovation Marketing Manager for Spain, Portugal, Belgium, and the Netherlands, achieving over 50% volume growth in plant-based food from 2020 to 2021, and Global Category Marketing Manager at Campofrio Food Group, focusing on Snacking and Vegetarian Marketing priorities. Experience at GlaxoSmithKline includes serving as Global Marketing Manager for Denture Care, overseeing strategic direction for emerging markets and significantly growing the business. In addition, Olimpia has been a Lecturer in Marketing & Innovation at Istituto Europeo di Design since April 2016. Educational qualifications include a Master's degree in Forensic Psychology, a Psychology degree, and a Master's degree in Marketing and Sales, among others.