Luis Alejandro Moreno Caro del Castillo

Luis Alejandro Moreno Caro del Castillo is an experienced executive with a strong background in sales, marketing, and business development across various industries. Currently serving as Sales Area Manager LATAM at SIMONA Group, Luis Alejandro is responsible for achieving sales and profitability goals for Latin America while managing an international sales team. Previous roles include Executive Managing Director at Grupo Editorial Leto, where focus was placed on digital transformation, and Business Development Director at Grupo Daytona, overseeing significant commercial projects. Additionally, Luis Alejandro held leadership positions at JK Tyre & Industries Ltd., Morepole Tires S.A. de C.V., and Cámara Nacional de la Industria Hulera, driving operational improvements and member relations. Luis Alejandro's educational background includes a Top Management Diploma from Hult Ashridge and a Bachelor of Business Administration from Universidad Iberoamericana, complemented by various diplomas in sales and marketing.