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Graham Howarth

Vp, Performance Marketing at SimpleTire.com

Graham Howarth has a diverse range of work experience in the marketing and advertising industry. Graham is currently the VP of Performance Marketing at SimpleTire, a position they have held since June 2021. Prior to that, they worked at Wayfair as the Director of Acquisition Marketing from October 2019 to May 2021.

Before their time at Wayfair, Howarth had a leadership role at Verizon Media, where they served as the Senior Director and General Manager for Carrier Data from June 2017 to March 2019. In this role, they were responsible for commercializing mobile carrier subscriber data and oversaw product management, engineering, and sales efforts.

Before Verizon Media, Howarth worked at AOL as the Senior Director of Mobile Strategy & Data Commercialization from October 2015 to June 2017. In this role, they supported the development of AOL/Verizon's data commercialization and investment strategy and also led the Mobile and Data integration teams during the acquisition of Yahoo.

Prior to AOL, Howarth held a senior leadership position at Millennial Media as the Senior Director of Private Marketplaces, Yield Management, and Analytics from December 2014 to October 2015. Graham spearheaded the development and growth of the mobile programmatic advertising Private Marketplaces offering and led the Yield Management and Platform Analytics teams.

Earlier in their career, Howarth worked at Nexage in various roles including Senior Director of Deal Desk and Yield Management, Director of Demand Services, and Manager of Demand Services. Graham also had a brief stint as a consultant at Coriolis Ventures, where they supported the launch of Everyscreen Media, a mobile advertising demand side platform.

Howarth obtained their MBA from NYU Stern School of Business in 2011. Graham also gained industry experience through internships at Gilt Groupe, where they worked in Strategy & Business Development for Gilt City, and at The Hartford, where they focused on Innovation & Corporate Venture Capital.

Graham Howarth holds a Bachelor of Arts degree in Economics from Trinity College-Hartford. Graham went on to pursue a Master of Business Administration (MBA) with a focus on General Management at NYU Stern School of Business.

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Timeline

  • Vp, Performance Marketing

    June, 2021 - present