Simplicity Group

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We are a Financial Marketing Organization providing annuity, life insurance, and retirement solutions to insurance & financial advisors & their clients.

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Bruce Donaldson
President & CEO

Bruce Donaldson

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Mitch Leidner
Chief Financial Officer
Christina Parker
General Counsel
Erin McCann
EVP, Corporate Development
Tom Yerger
EVP, M&A and Integration
Jacob Stern
EVP, Strategy and President, Simplicity Life
Jason Jenkins
EVP, Sales
Heather Peck
EVP, Human Resources
Mike Ebmeier
Executive Vice President
Nathan Jacobson
Executive Vice President
Ken McGee
Executive Vice President
Steve Kerns
EVP, Business Relationships
David McDaniel
EVP, Marketing Services
Denielle Webb
Vice President
Emily Cramer
VP, Business Development
Jon Davis
Partner
Jeff Maxey
Partner
Tim Mastel
Partner
Lauri Beck
Partner
Judy Lane
Partner
Mike Kelly
Partner
Jay Adams
Partner
John Baker
Partner
Don Quante
Partner
Jeff Levy
Partner
Reid Juul
Partner
Des Moines
Partner
Kelly Daly
Partner
John Lenz
Partner
Greg Olson
Partner
Greg Gall
Partner
Andy Burns
Partner
Marge Levy
Partner
Troy Woods
Partner
Alex Timeus
Director, Communications
Jared Margolies
Director, Compliance