Christopher Franklin

Christopher Franklin is a seasoned digital marketing professional with extensive experience in managing global paid media strategies. Currently serving as Senior Manager of Digital Marketing at Simply Business since May 2023, Christopher leads a global paid media team focused on U.S. SEM and digital marketing. Previously, as Global Digital Media Manager at Vista from October 2018 to April 2023, Christopher developed and managed an in-house team overseeing a global budget of up to $40 million, achieving consistent ROAS for B2B and B2C media campaigns across multiple regions. Prior roles included Associate Director of Digital Investments at Havas Media Group, where Christopher directed digital media strategies for prominent brands, and Digital Supervisor at DigitasLBi North America, managing media strategies for American Express. Christopher's career began with foundational roles at Zenith and MullenLowe Profero. Christopher holds a Bachelor's degree in Journalism and Political Science from Penn State University.