Jacqueline Shardo

Jacqueline Shardo has over 20 years of experience in marketing and communications. Jacqueline began their career in 2001 as an Assistant Brand Manager/Marketing Manager at LexisNexis, where they were responsible for launching the company's first-ever integrated campaign for their News, Business, and Public Records product. In 2006, they moved to WhittmanHart as an Account Supervisor, overseeing the planning and execution of digital marketing programs for a $4M national account. Jacqueline then joined Empower MediaMarketing in 2007 as a Digital Strategist, where they were responsible for developing and executing interactive marketing programs for $25M+ in client accounts. In 2008, they moved to POSSIBLE as Vice President, Account Director, successfully overseeing Account, Creative, Strategy, and Production Teams of up to 20 personnel to develop and execute branding and advertising initiatives for large national client accounts. Jacqueline then joined Rockfish in 2014 as Vice President, Business Innovations, managing the largest portfolio in the organization and achieving an increase of $7M of P&L accountability in 12 months. In 2018, they moved to Empower as Vice President, Business Lead, managing one of the company's largest client portfolios and overseeing P&L, agency quality of work, and ownership of senior client relationships. Jacqueline then joined VMLY&R (acquired Rockfish) as Group Director, Client Engagement, driving portfolio leadership for key VML business and directing new and organic growth. In 2020, they joined The Scotts Miracle-Gro Company as Group Account Director, responsible for leading the integrated marketing team across Scotts, Miracle-Gro, Ortho and Retail programs and growing and developing internal agency as well as managing external agency partners. Jacqueline then joined Shardo Consulting as a Marketing Professional. In 2022, they will join SIONYX as Sr. Director, Marketing and Communications.

Jacqueline Shardo earned their Bachelor of Arts (BA) in Communications from the University of Dayton.