Katerina Nikolova

Katerina Nikolova is a seasoned CRM Manager currently employed at SiteGround Web Hosting Company since October 2022, where responsibilities include building lifecycle marketing campaigns and managing the CRM platform. Katerina serves as Editor In Chief for Unravelled Zone, an eCommerce blog aimed at assisting web merchants. Previously, Katerina held the role of CRM Manager at Storytel from May 2020 to July 2022, focusing on customer loyalty and journey management, alongside an earlier position as Content & CRM Manager. Experience also includes roles as an Email Marketing Specialist at SoftUni, Content Manager at Sheetly, and a Web Content Writer at Sheetly. Katerina's career started with a Sales Consultant position at Booktrading. Katerina holds a Bachelor's degree in Advertising from New Bulgarian University and a High School Diploma in English Language from the 5th Language School in Varna, Bulgaria.