Barbara Peachey Colbert

Barbara Peachey Colbert has over 30 years of experience in various roles within the marketing industry. Barbara is currently the Director of Omnichannel Strategy and Analytics at SK Life Science, Inc., a position they have held since April 2021. Prior to this, Barbara worked at IQVIA from 2018 to 2021 as an Account Director and Engagement Manager.

From 2012 to 2018, Barbara served as the Director of Client Services at Merkle, where they were responsible for the delivery and execution of multi-channel marketing campaigns. Barbara managed cross-functional teams and supervised program execution to achieve client and company objectives.

Before joining Merkle, Barbara worked at MTI Information Technologies as a Senior Project Manager for Pharmaceutical Multi-Channel Marketing from 2011 to 2011. In this role, they managed client interactions, executed closed loop marketing programs, and collaborated on program strategy and design.

From 2007 to 2009, Barbara was a Digital Project Manager at Merck, where they coordinated the development, implementation, and optimization of multi-channel marketing activities. Barbara also tracked project plans and communicated with stakeholders to ensure successful execution.

Prior to their time at Merck, Barbara worked at Transcontinental Direct as a Senior Account Manager from 2002 to 2007. Barbara project managed integrated marketing campaigns for key clients and gathered specifications for various marketing activities.

Barbara also has experience in sports marketing, having served as the Director of Corporate Partnerships for the Women's United Soccer Association/Comcast-Spectacor from 2001 to 2002. Barbara directed partnerships and hospitality, developed sales plans, and created sales collateral materials.

Before that, Barbara worked as a Business Development Consultant and Programs Manager at Performance Marketing Partners from 2000 to 2001. Barbara consulted with clients, implemented sales performance programs, and managed staff.

Barbara began their career at TruMark Financial Credit Union as a Marketing Representative from 1996 to 2000. Barbara was responsible for business development and marketing the credit union to sponsor companies.

From 1991 to 1996, Barbara worked at the National MS Society as a Special Events Manager. Barbara managed development campaigns, created recruitment and retention programs, and secured corporate sponsorships.

Overall, Barbara Peachey Colbert has a wealth of experience in various marketing roles, with a focus on multi-channel marketing, project management, and client services.

Barbara Peachey Colbert holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from Drexel University. No specific start or end year for their education at Drexel University is provided.