Blue Derkin

Blue Derkin is the Senior Director of Product Marketing at Skai, leading the go-to-market strategy for the company's omnichannel performance marketing platform, including the Skai Decision Pro solution. Prior experience includes roles such as Expert Services Global Lead for Social and Strategic Services Team Lead at Kenshoo, where Blue Derkin guided teams in paid social strategy and campaign optimization across multiple platforms. Previous positions include Director of Social Strategy at The Marketing Arm, Associate Director of Social Strategy at DigitasLBi, and Senior Digital Marketing Manager for the Charlotte Regional Visitors Authority. Blue Derkin has also contributed to various marketing and content creation efforts for notable brands across diverse industries. Education includes a BA from Hillsdale College and graduate studies at Pepperdine University.