Sydney Baker has a diverse work experience spanning various industries. In 2007, they started their career as a Junior Program Coordinator at Meadowbrook Golf Course, where they worked until 2010. From 2008 to 2011, they served as an Assistant Manager at Theodore Wirth Golf Course. In 2011, Sydney transitioned to a Sales Advisor role at Life Time Fitness, where they worked until 2012.
In 2012, they joined StoryTeller Media & Communications as an Associate Account Strategist. Sydney then moved to Gruen Agency in 2013, where they worked as a Digital Account Manager, specializing in managing, launching, and analyzing pay-per-click campaigns.
In 2014, Sydney joined Customer Elation as the Director of Digital Marketing, responsible for overseeing digital marketing strategy and execution. Sydney was successful in rebuilding search ad campaigns and managing a $150K annual PPC budget. Sydney also led a website migration project from a php site to WordPress.
In 2016, Sydney joined SkyWater Search Partners. Sydney initially worked as a Marketing Recruiter, bringing a specialized recruitment and representation service to clients and candidates. Later, they were promoted to the role of Director, Marketing, where they oversaw the marketing operations and ensured client and candidate needs were met.
Overall, Sydney Baker has demonstrated expertise in digital marketing, account management, and recruitment throughout their career.
Sydney Baker attended The Blake School, where they obtained their High School Diploma in 2007. After high school, they enrolled at St. Catherine University and obtained a Bachelor of Science (B.S.) degree in Business Administration from 2011 to 2013. During the same period, they also pursued a Bachelor of Arts (B.A.) degree in English: Professional Writing from St. Catherine University. In 2013, Sydney earned additional certifications including Kenshoo Local Pro from Kenshoo and Google AdWords Certification from Google.
May, 2018 - present
January, 2016