Performance Marketing Automation Manager

About Sleek

Sleek is on a mission to revolutionise how entrepreneurs incorporate and run their businesses. We want to give small business owners the tools they need to gain peace of mind and focus on what they do best growing their business. 

We are a team of over 450 Sleekers representing over 19 nationalities and spoken languages. At Sleek, we work in a fast-paced multi-cultural start-up environment with offices in the UK, Australia, Singapore, Philippines, India, Vietnam and Hong Kong.

Role Overview

Reporting to the Head of Performance marketing and working in partnership with our regional marketing leaders, you will make our global paid marketing operations world-class thanks to automation. In the UK and AU in particular we’re going through an exciting phase of scaling our activity and this role will be instrumental in driving the growth by focusing on improving our ROAS and running innovative experiments, while maintaining a strong data-driven approach.

Responsibilities

Automation (75% of Role)

• Identify, develop and launch new solutions to automate basic tasks of paid account management (e.g. scripts or industry solutions)
• Come up with ideas to test & constantly run A/B tests on bidding. Ensure automated bidding drives the highest volume of net cash by measuring performance regularly. Maximise the opportunity of automated bidding strategies and campaigns, including PMax
• Ensure data pipeline of conversions is always 100% accurate, and build automated alerting to spot issues in real-time
• Automate tracking of KPI's to identify opportunities and report back to the wider business

Account Management (25% of Role)

• Execute and optimise PPC, Paid Social and retargeting campaigns across multiple countries where required
• Conduct regular keyword research and campaign audits to identify new opportunities
• Implement scalable paid campaigns using a hypothesis-led approach to test, learn & iterate.
• Stay abreast with Search trends, techniques and constantly looking to test new channels.