Senior Paid Marketing Automation Manager (full Time, Remote)

About Sleek

Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small business owners peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business. As we work for our thousands of customers, we gather millions of data points about their business, and in turn we transform those into useful, actionable insights and recommendations to accelerate their growth through smart algorithms.

We are a team of 450 builders from 19 countries, with offices in Singapore, Philippines, India, Vietnam, Hong Kong, Australia and the UK committed to delivering a delightful experience to our clients!

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Role Overview

Reporting to the Head of Performance marketing and working in partnership with our regional marketing leaders, you will make our global paid marketing operations world-class thanks to automation. In the UK and AU in particular we’re going through an exciting phase of scaling our activity and this role will be instrumental in driving the growth by focusing on improving our ROAS and running innovative experiments, while maintaining a strong data-driven approach.

Responsibilities

Automation (75% of Role)

• Identify, develop and launch new solutions to automate basic tasks of paid account management (e.g. scripts or industry solutions)
• Come up with ideas to test & constantly run A/B tests on bidding. Ensure automated bidding drives the highest volume of net cash by measuring performance regularly. Maximise the opportunity of automated bidding strategies and campaigns, including PMax
• Ensure data pipeline of conversions is always 100% accurate, and build automated alerting to spot issues in real-time
• Automate tracking of KPI's to identify opportunities and report back to the wider business
• Leverage CRM platforms for paid marketing automation activities, with the goal to enhance ad audience segmentation, exclusions and testing
• Implement API integrations (using tools such as Zapier) with paid platforms

Account Management (25% of Role)

• Execute and optimise PPC, Paid Social and retargeting campaigns across multiple countries where required
• Conduct regular keyword research and campaign audits to identify new opportunities
• Implement scalable paid campaigns using a hypothesis-led approach to test, learn & iterate.
• Stay abreast with Search trends, techniques and constantly looking to test new channels