Laura Barrington

Social Strategy Director at Sling & Stone

Laura Barrington has a diverse work experience spanning various roles and industries. Laura is currently working as a Senior Social Media Strategist at Sling & Stone, where they lead social strategy development and execution for key clients. Prior to this, Laura worked as a Senior Account Manager at Red Havas AU, where they focused on driving social media for key accounts such as Toyota Australia and Revlon Professional. Laura also gained experience as an Account Manager at Brandalism Australia, managing and developing key clients and implementing content and social media strategies. Laura's earlier roles include Content Manager and Account Executive at APD, where they were responsible for content marketing activities and optimizing SEM campaigns. Laura also worked as a Digital Marketing Coordinator at Adventure Goat, managing online and offline marketing initiatives. Laura began their career as a Ski Instructor at NZSki Ltd and ESKIMOS Sports GmbH.

Laura Barrington completed their education with a Master of Arts with Honours degree in Modern European Languages with a focus on French and Spanish Language and Literature from The University of Edinburgh. Laura also studied French Language and Literature at Université Stendhal Grenoble 3 and Spanish Language and Literature at Universidad de Salamanca. In addition to their academic qualifications, Laura has obtained several certifications including Core Strategic Planning from AdSchool Australia, Storytelling for Advertising Campaigns from LinkedIn, Inbound Certification from HubSpot, and a Full Drivers License from the Driver and Vehicle Licensing Agency (DVLA). Laura is also a certified BASI Level 3 ISIA Alpine Ski Instructor and has completed the Google Analytics Fundamentals course.

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