CP

Carrie Pittman

Head Of Marketing at Smaato

Carrie Pittman has an extensive and diverse work experience. Carrie is currently working as the Head of Corporate Marketing at Verve Group since January 2022. Before that, they held the position of Head of Marketing at Smaato starting from May 2020.

From June 2016 to May 2020, Carrie worked at Canary Health as the Director of Lifecycle Marketing. In this role, they oversaw customer acquisition, engagement, and retention strategies for the digital product suite. Carrie was responsible for P&L revenue and implemented adjustments to campaigns to meet or exceed projections. Carrie also played a key role in defining user journeys and KPIs, optimizing marketing campaigns, and crafting B2C and B2B content.

Prior to that, Carrie worked at Smaato as the Director of Marketing, Americas from October 2014 to December 2015. Carrie also served as a Marketing Specialist at CMTC from May 2012 to October 2014 and as a Graphic Design and Marketing Consultant at Cherokee Global Brands from November 2010 to November 2011.

Carrie's earlier experience includes working as a Marketing Consultant for International Releases at 3rd i Digital from March 2003 to July 2010 and as the Assistant Art & Marketing Director for Mobile Games at EA Mobile from March 2000 to March 2003. Carrie began their career as a Production Artist at The Walt Disney Company in December 1996, where they worked until May 2000.

Overall, Carrie Pittman has held various marketing and leadership roles throughout their career, showcasing their expertise in corporate marketing, lifecycle marketing, and international releases.

Carrie Pittman holds a Bachelor of Arts (BA) degree in Communication and Media Studies & Film Theory and Criticism from the University of Michigan. Carrie also obtained a Master's degree in Cinematography and Film/Video Production from Florida State University. In addition to their formal education, they have a certification in storytelling from LinkedIn, which they obtained in January 2017.

Links

Timeline

  • Head Of Marketing

    May, 2020 - present

  • Director Of Marketing Americas

    October, 2014

View in org chart