OS

Oliver Sayson

Director Market Quality at Smaato

Oliver Sayson has a diverse and extensive work experience. Oliver started their career at hagel IT-Services GmbH as a Junior Account Manager from September 2011 to November 2012.

Oliver then joined NEXT AUDIENCE GmbH | SinnerSchrader Group in November 2012, where they served as Manager, Ad Operations until May 2015. In this role, they managed advertisement campaigns for renowned brands using the NEXT AUDIENCE PLATFORM, while also providing consulting to clients and creating tracking concepts for their data-driven online marketing.

Following their time at NEXT AUDIENCE, Oliver Sayson joined Smaato (now part of Verve Group) in May 2015 and held various positions within the company. Oliver started as a Manager Ad Quality from May 2015 to March 2017, then moved on to become a Senior Ad Quality Manager from March 2017 to June 2018. Oliver was later promoted to Deputy Head of Ad Quality from June 2018 to June 2019 and eventually became the Head of Global Ad Quality from June 2019 to January 2021. In this role, they managed the Ad Quality Department and oversaw all technical activities and duties in the EMEA and APAC regions. Their responsibilities included handling sales technical support, qualifying and troubleshooting new on-boarding stages, managing existing account relationships, and monitoring global demand partners.

Oliver Sayson's most recent position at Smaato was Associate Director Market Quality, which they held from January 2021 until March 2023. In this role, they led the Market Quality Department and coordinated all technical activities globally in relation to Ad Quality and Traffic Quality. Oliver implemented tools and processes to ensure the highest quality programmatic ad marketplace, maximizing ad monetization across supply and demand partners. Oliver was also responsible for building a well-functioning team, documenting processes, preparing team members, and providing support for various departments within the company.

Overall, Oliver Sayson's work experience highlights their expertise in the advertising technology industry, particularly in managing ad quality, sales support, and campaign management.

Oliver Sayson attended Berufliche Schule Hamburg City Nord from 2011 to 2013. During that time, they completed a degree in Industrial Management Assistant - IT Systems, focusing on IT Projektmanagement.

Links

Timeline

  • Director Market Quality

    February, 2023 - present

  • Associate Director Market Quality

    January, 2021

  • Head Of Global Ad Quality

    June, 2019

  • Deputy Head Of Ad Quality

    June, 2018

  • Senior Ad Quality Manager

    March, 2017

  • Manager Ad Quality

    May, 2015

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