Mark Todkill

Head of Business Strategy & Analytics at Smarkets

Mark Todkill has over 6 years of experience in analytics and insights. In 2020, they became the Head of Analytics & Insight at Smarkets, and previously held the role of Insights Analyst. In 2019, they were a Product Developer at Two Circles, where they led the design and build of multiple products including insights dashboards, customer selection tools and predictive regression models. From 2015 to 2019, they were an Analyst at Planning-inc Ltd, where they carried out detailed statistical analysis of clients' marketing campaigns and took the lead in a range of customer analysis and segmentation projects. In 2014, they were a Commercial Analyst at CGP (Coordination Group Publications).

Mark Todkill attended the University of Bath from 2010 to 2014, where they obtained a Masters (MMath) degree in Mathematics.

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Timeline

  • Head of Business Strategy & Analytics

    February 1, 2023 - present

  • Head of Analytics & Insight

    August, 2021

  • Insights Analyst

    April, 2020