Associate Product Marketing Manager

Summary

We’re looking for a highly organized and motivated Product Marketing Manager with a proven track record in developing and implementing strategic marketing plans to promote products and sales. This involves conducting market research, identifying target audiences, creating campaigns, managing advertising efforts, and creating, maintaining, and distributing content. The successful candidate will be experienced in managing the end-to-end process of content creation for our website, blogs, datasheets, newsletters, and technical documentation, as well as creating case studies.

As a key player of a global product marketing team, you will support the Capture Mobile product, the market leader in mobile communication archiving. The candidate will work closely with sales, business development, other marketers, and stakeholders to bring ambitious programs to life and drive measurable results.

Our ideal candidate is someone who thrives in a fast-paced environment, is a native English speaker with budget experience and a proven track record of tackling challenges with measurable results.

How will you contribute?

• Create content designed to engage and create leads for partner and product sales.
• Grow our owned channels including social media and website.
• Measure and optimize lead generation via the campaigns and channels including the product portal, paid advertisement, search engine optimization, and email.
• Coordinate marketing activities, integrations, and cross-functional tasks with other marketing teams.
• Collaborate with marketing teams to identify areas for improvement and provide actionable recommendations for optimizing sales campaigns effectively.
• Develop and maintain reports, dashboards, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams.
• Conduct competitive market research and identify target audiences.

What will you bring?

• 3+ years' experience in Product Marketing or related marketing discipline at a B2B SaaS technology organization
• Bachelor's degree in a related field or equivalent experience
• Excellent written and verbal communication skills including copywriting, both client-facing and internal
• Hands-on experience in creating compelling messaging and marketing strategies for different segments and personas
• A lifelong learner who can quickly get up to speed with new markets and industries and devise positioning and messaging solutions to impact key personas in those markets.
• Experience with Microsoft Office, Marketing Tools
• Experience in marketing metrics reporting
• Excellent organizational and prioritization skills
• Ability to handle multiple tasks accurately and efficiently
• Experience in Compliance, RegTech, FinTech, or CyberSecurity domain is a plus