Ashley Bard

Head of Marketing at SmartAction

Ashley Bard has a diverse work experience spanning various industries and roles. Ashley is currently the Head of Marketing at SmartAction, where they lead the marketing efforts for the AI-powered virtual agent solutions company. Prior to this, Ashley was Co-Owner of Heart of a Lion Wrestling, focusing on growing and nurturing youth's passion for wrestling and other sports through wellness and fitness training.

Before their current roles, Ashley gained experience in marketing and leadership positions. Ashley served as the Vice President of Marketing at AVOXI and Director of Demand Generation at Fastmarkets. At Fastmarkets, they also held the position of Head of Global Marketing, responsible for leading demand generation and delivering leads, revenue, and brand awareness.

Earlier in their career, Ashley worked as a Marketing Manager at Fastmarkets AMM, focusing on formulating North American digital marketing strategies and executing content marketing campaigns. Ashley also served as a Marketing Manager at Guardian Storage Solutions, delivering digital marketing strategies for property portfolio and corporate marketing.

Ashley's early work experience includes roles such as Marketing Specialist at Energy Swing Windows, Store Manager at Abercrombie & Fitch Stores Inc, and Branch Corporate Accounts Manager at Enterprise Rent-A-Car.

Throughout their career, Ashley has demonstrated expertise in marketing strategies, demand generation, digital marketing, content marketing, and leadership.

Ashley Bard obtained a Bachelor of Arts degree in Advertising and Business Management from Waynesburg University, attending from 2001 to 2005. In terms of certifications, Ashley obtained a Marketing: Conversion Rate Optimization certification from LinkedIn in January 2021 and a Google Tag Manager certification from Google in July 2015. Additionally, Ashley holds a Google Analytics Certification, although specific information about its completion month and year is unavailable.

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