Krystal Liu

Krystal Liu has extensive work experience in various roles and industries. Krystal began their career as an Administrative Assistant at UC Berkeley, where they provided support to the Board of Trustees. Krystal then joined EY as a Consultant, specializing in fraud investigations and regulatory compliance for global companies. In this role, they led project management and generated significant revenue through proposals and whitepapers.

Krystal transitioned to LinkedIn, where they held multiple roles within the Sales Productivity Operations team. As a Sales Operations Analyst, they managed a complex demand generation system, driving revenue and optimizing communication channels. Krystal was promoted to Senior Business Product Manager and Business Product Manager, leading high priority projects and designing go-to-market strategies for CRM development.

Krystal also gained experience at Rakuten as a Director of Business Development and Corporate Development, focused on member acquisition and retention. Additionally, they interned at Rakuten in a role supporting business development. Krystal later joined MIT Driverless as the SVP of Marketing and Recruiting, where they managed all recruiting, HR, and marketing functions.

Most recently, Krystal worked at Rakuten Advertising as a Director of Revenue Operations, responsible for driving revenue growth and operational efficiency. Krystal is currently working as a Senior Director at SmartBiz. With their diverse background and leadership experience, Krystal brings a strong skillset and expertise to their role.

Krystal Liu pursued their Master of Business Administration (MBA) from 2019 to 2021 at the Massachusetts Institute of Technology. Prior to that, they completed their Bachelor's Degree in Environmental Economics and Policy, along with Asian Studies, from the University of California, Berkeley, between 2009 and 2013. Krystal has also obtained the certification of Certified Anti-Moneylaundering Specialist from the Association of Certified Anti-Moneylaunderers, although the specific month and year of completion are not provided.