Marketing Analyst

Marketing Analyst at SmartFinancial

At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective.

Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company was founded by a team of industry experts who are passionate about delivering measurable results and exceptional customer service to all our clients. We're committed to providing the best resources and support to our insurance partners as they adopt our technology platform to reach the right consumers and optimize their marketing campaigns.  We are proud to foster a diverse and inclusive workplace where our employees can thrive and make meaningful contributions to our mission

We are looking for a detail-oriented Marketing Analyst to join our team. As a Marketing Analyst, you will analyze market trends, competitors, and customer behavior to develop effective marketing strategies. You will work closely with the marketing team to measure the success of marketing campaigns, identify areas for improvement, and provide data-driven insights. The ideal candidate has a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills.

Compensation for this position is $70-$115k annually.

Responsibilities:

• Analyze market trends, customer demographics, and competitors to identify opportunities and develop effective marketing strategies
• Measure the success of marketing campaigns and initiatives using data analytics tools
• Develop and maintain marketing performance reports and dashboards
• Provide data-driven insights and recommendations to optimize marketing efforts
• Collaborate with cross-functional teams to align marketing strategies with business goals
• Stay up-to-date with industry trends and best practices in marketing analytics