MacKenzie Finlayson

MacKenzie Finlayson has been working in the digital marketing industry since 2017. In 2020, they began working as a Digital Content/Onboarding Specialist and Social Media Assistant at Impact Group Marketing. Her responsibilities included creating daily social media content, on-site and off-site search engine optimization, communicating with both internal and external clients, providing thorough documentation for billing, digital marketing support, and social media strategy. In 2018, MacKenzie worked as a Server/Bartender at Hotel ZaZa, where their main responsibilities included adhering to timing standards for products and services, applying positive suggestive sales approach to guide hotel guests, providing responsible service of making and serving alcoholic beverages, and maintaining important communication between areas of business within the hotel. In 2017, MacKenzie worked as a Marketing Advertising Strategy Student at Texas A&M University - Mays Business School. In 2022, they began working as a Digital Marketing Onboarding Specialist at SocialSEO Inc, and later moved to Intero Digital as a Digital Marketing Onboarding Specialist - SocialSEO: Omni-Channel Division.

MacKenzie Finlayson attended Texas A&M University - Mays Business School from 2017 to 2021 and graduated with a Bachelor of Business Administration - BBA in Marketing Advertising Strategy. MacKenzie also received a Bachelor of Business Administration Marketing Cum Laude from the same institution in May 2021. In addition, MacKenzie holds certifications from Hootsuite, SimulationDeck, LLC, HubSpot, and HubSpot. These certifications include the Hootsuite Platform Certification (November 2020), Crisis Communications Simulation (October 2020), Inbound Marketing Certified (May 2020), and Social Media Certification (March 2020).