Shiala George Mba, Cdmp

Shiala George, MBA, CDMP, has a diverse work experience spanning over two decades. Currently, they hold the position of Associate Director of Marketing at Societal CDMO. In this role, Shiala is responsible for developing and executing a comprehensive marketing strategy that aligns with the company's goals, including increasing brand awareness and generating leads for business development. Prior to their current role, Shiala served as a Senior Marketing Program Manager at Recro, where they provided expertise in handling DEA-controlled substances and successfully delivered pharmaceutical projects.

Before joining Recro, Shiala worked at Lonza as a Marketing Manager, overseeing marketing and communications activities for the Americas region. Shiala developed marketing collateral, lead generation programs, and media plans, and implemented a digital/social strategy for Capsugel pharmaceutical hard capsule business.

Shiala's earlier experience includes serving as an Associate Product Manager at THE SHERWIN-WILLIAMS MANUFACTURING COMPANY, where they assisted product managers in marketing activities, and as an Operations Analyst at Nine West Group, where they achieved significant cost reductions and productivity improvements in the distribution center.

Shiala also gained valuable experience in consumer and corporate affairs while working at Heineken USA, where they assisted the Corporate Affairs team in promoting the brand through philanthropic initiatives and managed the Consumer Response program.

Their career began at Morgan Stanley as a Marketing Communication Project Manager, where they supported the VP of Marketing Communications in developing a cohesive brand message and collaborated with design teams to create integrated marketing campaigns.

Shiala George holds an Master of Business Administration (MBA) degree with a specialization in Marketing and International Business from Iona University. Shiala also obtained a Bachelor of Science (BS) degree in Business Administration and Management, with a focus on general business, from the same institution. Additionally, they have a Certificate in Paralegal Studies from Iona University. Shiala has also pursued further professional development and obtained certifications in various areas, including Diversity and Inclusion in Marketing, Diversity, Inclusion, and Belonging, and Emotional Intelligence as an Inclusivity Booster from LinkedIn Learning.