David Orr

David Orr has extensive experience in marketing and operations. David worked at SocietyOne from July 2018, where they served as the Head of CRM & Automation. In this position, they designed and implemented customer-centric lifecycle strategies using Salesforce CRM and Marketing Cloud. David also increased year-on-year conversion from CRM channels by an impressive 1,474%. At this company, they also implemented marketing automation tactics for internal teams and external referral partners.

Prior to that, Orr was the Operations Director at Voltio starting in January 2017 and has an ongoing role at the company. Before that, they worked at Stockland from December 2015 to December 2017, where they held the positions of National Campaign Manager and Direct Marketing Manager. In these roles, they planned and executed integrated media plans and managed various stakeholders. David also designed a successful 'Lead Nurture' CRM program and implemented an online progressive profiling tool to improve lead qualification and conversion.

From July 2013 to June 2015, Orr served as a Marketing Operations manager at Bailey Nelson. David then worked at CX Lavender from February 2007 to June 2013, first as an Account Director and later as an Operations Director. In these roles, they managed the CRM elements of the Qantas Frequent Flyer rebrand and developed a marketing program for Luxottica that automated CRM communications based on a customer propensity model.

Orr started their career at KPMG Australia as an Accountant from January 2006 to January 2007.

Overall, Orr has a strong background in CRM, marketing automation, and operations, with notable accomplishments in driving conversion rates and implementing successful CRM programs.

David Orr has a diverse education history. In 2007, they obtained a certificate in Direct Marketing from ADMA IQ. David also completed a graduate traineeship at the Communications Council in the same year. From 2001 to 2005, they pursued a Bachelor of Commerce & Business Management degree at The University of Queensland, where they focused on majors in Marketing & Accounting. In 2014, they earned a Cert IV in Graphic Design from Shillington Education. In 2016, they took a short course in Change Management at the University of Sydney.