Ciara Appelbaum

Senior Field Marketing Manager at Software Improvement Group

Ciara Appelbaum has a comprehensive work experience in the fields of marketing, content creation, and journalism. Ciara most recently worked at Software Improvement Group (SIG) as a Senior Field Marketing Manager. Prior to that, they were a Marketing Manager at Snappy, where they successfully built marketing and communications capabilities, resulting in a significant revenue growth and acquisition of Fortune 100 clients. Ciara also developed and executed brand positioning strategies in the U.S. Furthermore, Ciara Appelbaum worked as a Growth Editor at Vocativ, where they spearheaded digital content planning, distribution, and growth strategy. Ciara also managed strategic content partnerships and scheduled social media posts for maximum engagement. Before that, they gained experience as a Reporter at Business Insider, driving high website engagement and contributing to SEO optimization efforts.

Ciara Appelbaum completed their Bachelor of Arts (BA) degree in Communication and Media Studies from Wake Forest University between 2014 and 2017. In 2016, they attended the Pembroke-King's Programme at the University of Cambridge, although the end year is not provided. Ciara obtained certification in SEO from the HubSpot Academy in December 2021.

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Timeline

  • Senior Field Marketing Manager

    April, 2023 - present