Clarinda Dobbelaar

Chief Marketing Officer at Software Improvement Group

Clarinda Dobbelaar has a strong background in marketing and leadership roles. Clarinda is currently working at Software Improvement Group as the Chief Marketing Officer. Prior to this, they held the positions of Chief Commercial Officer and VP of Marketing at the same company.

Before joining SIG, Clarinda worked at INTO, where they served as the Chief Marketing Officer and a Member of the Advisory Board.

Earlier in their career, they held various marketing positions at Nasdaq, including Head of Nasdaq Demand Creation Center and Vice President of Marketing. Clarinda also worked as the Head of Demand Creation & Portfolio Marketing Nasdaq MarketTech.

Clarinda has also gained experience as a Marketing Manager at Qurius and Schouw Informatisering BV. Clarinda started their professional journey as a Marketing & Sales consultant at Connexys and completed a traineeship at ABN AMRO.

Clarinda Dobbelaar began their education in 1996 at the HZ University of Applied Sciences, where they pursued a degree in Communication. Clarinda completed their studies in 2000. In 2002, they attended Nima Marketing B and obtained a degree in Marketing Nima B with a focus on Business-to-Business (B2B) marketing. In 2004, Clarinda Dobbelaar furthered their marketing education at Nima Marketing C, specializing in Marketing Nima C1.

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Previous companies

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Timeline

  • Chief Marketing Officer

    February 1, 2023 - present

  • Chief Commercial Officer (CCO) (Sales & Marketing)

    January, 2019

  • VP of Marketing

    July, 2018

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