IU

Iti U.

Senior Manager-Demand Generation at Sofy

Iti U. has a diverse work experience in the field of marketing and advertising. They started their career in 2012 as a Pre-sales Manager at Nimbuzz, where they provided advertising solutions, managed accounts and publishers, and handled client servicing and creative development. In 2017, they joined Dentsu India as Manager Publisher Development, where they managed direct publisher alliances, media planning and buying, and digital campaign ideation. They then worked at SYNCMEDIA & ADTECH as a Senior Manager- Campaign Delivery from 2018 to 2019. At Engineer.ai, they served as a Manager- Marketing from 2019 to 2020. Iti U. then worked at ImmunifyMe Healthcare as a Growth Marketing Manager from 2021 to 2022. Currently, they are working at Sofy.ai as a Senior Manager-Demand Generation.

Iti U. completed a Bachelor of Commerce (BCom) degree from Doon University, Dehradun between 2006 and 2009. After that, they pursued a Master of Business Administration (MBA) with a focus on Marketing from Graphic Era Hill University from 2009 to 2011. Currently, Iti U. is enrolled at Purdue University and is expected to complete the PGP Digital Marketing program between 2021 and 2023.

In terms of certifications, Iti U. obtained the Apple Search Ads Certification from Apple in 2021. In 2022, they also acquired the Google Ads Search Certification from Google. Additionally, they hold the AWS Business Professional certification from Amazon Web Services (AWS), which they obtained in 2019. It is worth mentioning that Iti U. has other certifications related to AWS, including AWS TCO AND CLOUDECONOMICS and AWS Technical Professional. However, the specific months and years when they obtained these certifications are not provided.

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Timeline

  • Senior Manager-Demand Generation

    August, 2022 - present

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