Christine Latour

Christine Latour has a diverse range of work experience spanning various industries and roles. Christine started their career as a Teaching Assistant at HEC Montréal and Purdue University. Christine then worked at Sodexo as a Sales and Marketing Representative and later became the Director of Sales and Marketing. After that, they served as the General Manager of L'Orienthèque, where they managed operations and developed employment and social integration services. Christine then held roles at Lussier Dale Parizeau Inc., including Director of Marketing and Public Relations and Director of Sales and Strategy. Their most recent positions include Director of Marketing and Communications at Solotech Inc., Vice-President of Marketing and Communications, and Chief Marketing and Communications Officer (CMCO). Christine has extensive experience in developing strategic marketing and communications plans, managing teams, and implementing branding strategies. Christine is skilled in supporting management in achieving business objectives and fostering positive client experiences. In 2012, they received an award recognizing their leadership, creativity, and engagement as a young manager. Overall, Christine's work experience demonstrates their expertise in marketing, communications, and management.

Christine Latour pursued their education starting from their college studies at Cégep de Sorel-Tracy. Christine obtained their DEC (college) degree in Social Sciences - Étude des sciences humaines. Later, they enrolled at HEC Montréal and completed their Bachelor of Business Administration - BBA from 2001 to 2004. During this time, they also participated in a study abroad program at Erasmus University Rotterdam, focusing on Management.

After obtaining their undergraduate degree, they attended Purdue University from 2004 to 2006, where they achieved a Master of Science (M.Sc.) in Management with a specialization in Tourism/E-marketing. In 2013, Christine completed an intensive program in Marketing at HEC Montréal as well.