Manager- Performance Marketing

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

The impact you will have

The Mgr. Performance Marketing will play a pivotal role on the Growth Marketing team as a driver of high-quality leads across various paid media channels.. This role will be responsible for overseeing all performance-related paid media efforts including campaign optimization, budget management & channel expansion across search, social, display & programmatic.

On a daily basis you will

The average day for this role will consist of analyzing paid media performance to inform optimization strategies, fine-tune budget mix & ensure lead generation goals are met globally. The Mgr. Performance Marketing will continuously work to develop & implement a comprehensive performance marketing strategy to drive lead generation across the top, middle and bottom of the funnel. This role will be responsible for optimizing paid media spend & maximizing direct ROI through continuous monitoring and adjustment of campaigns, creative, audiences & channel mix.

The skills you will demonstrate

• 8+ years of experience in digital marketing, campaigns and/or demand generation
• 2+ years of experiencemanaging team members
• Proven track record of developing and executing successful multi-channel campaigns.
• People Leader experience leading a team of marketing professionals, fostering a high-performance culture
• Experience in SEM, paid socials, display & programmatic required
• Experience in A/B testing, CRO & SEO preferred
• Data-driven marketer with a deep understanding of inbound and outbound marketing tactics and lead generation

The ideal candidate is adaptable and flexible to change, willing to collaborate with other SMEs across multiple departments without losing sight of the end goal & willing to lead from the front and remove obstacles in the way of execution as applicable. Additionally, the ideal candidate would exemplify the following traits:- Strong communications and listening skills

• Autonomous and being able to make best course of decision and action with limited information
• Team player, receiving and giving feedback as well as sharing knowledge
• Can-do attitude: challenging status-quo, leading and contributing to key improvements and innovations
• Established leader within the organization