Zina Alaswad Ph.D.

Zina Alaswad PhD, MFA, is a seasoned professional in user experience research and design education, currently serving as a Staff User Experience Researcher at Sonar since June 2022. Zina leads multiple UX research sprints monthly, employing a diverse array of qualitative and quantitative methods to inform strategic initiatives. Previous experience includes an eLearning Quality Reviewer role at Vig, and a significant academic tenure as a qualitative researcher and assistant professor at Texas State University, contributing to notable publications and securing funding. Zina's extensive academic background encompasses a PhD in Education, a Graduate Certificate in Instructional Design, and an MFA in Interior Design, complemented by relevant roles in architectural practice and education.