Mike Tunnicliffe

Mike has joined Songtradr from Universal Music Group where he was EVP / Head of Universal Music Group and Brands - USA (UMGB), a music strategy, partnerships, and activation division that worked closely with all UMG labels, artists, and their management. Mike, with his team, created music programs and partnerships with many Marquee brands including American Express, Marriott, American Airlines, Honda, Citi, Mars/M&M’s. These featured high-profile artists including The Weeknd, Imagine Dragons, X- Ambassadors, Carly Rae Jepson, Keith Urban & Nick Jonas, and many up-and-coming artists before they broke through such as Shawn Mendes, Jessie Reyez, and James Bay to name a few.

Mike has spent most of his career working with brands in a variety of senior positions at major advertising and media agencies across the globe. Immediately prior to joining UMG, Mike was the global Chief Growth & Marketing Officer at WPP's GroupM, the world’s largest Media Investment Management business. He has also been an entrepreneur, investor, and advisor helping develop new businesses at the intersection of brands, entertainment, and technology.