Lasse Christian Nielsen

Lasse Christian Nielsen is an experienced marketing professional currently serving as Senior Marketing Manager at Sony Music Entertainment since August 2016, where responsibilities include optimizing marketing performance and focusing on profitability and ROI. Previous roles include Digital Marketing Manager and Digital Marketing Planner at Sony Music, overseeing strategic digital advertising, budget management, and CRM strategies while ensuring compliance with GDPR and Danish law. Earlier experience includes a Creative Assistant internship at Universal Music Group, where Lasse contributed to artist branding, and a journalism position at Copenhagen Business School's CBS OBSERVER, focused on research and article writing. Lasse holds a Master's degree in Intercultural Marketing and a Bachelor's degree in English and Organizational Communication from Copenhagen Business School, along with a Bachelor's degree from Simon Fraser University in Marketing, Advertising, and Communication. Military service as a Garder with Den Kongelige Livgarde instilled project management and teamwork skills in high-pressure environments.