Diana Yatsishina

Diana Yatsishina is an experienced professional with over a decade at Sony, where Diana currently serves as Head of Strategy & Planning Department and Deputy General Manager. Diana has a strong background in personal audio product marketing, demand planning, and marketing strategy development, leveraging extensive analysis to optimize business performance in Germany and across Europe. Key achievements include the automation of purchase planning, successful implementation of inventory management tools, and effective marketing budget optimization. Diana holds a Master's Degree in Strategic Management and a Bachelor's Degree in Foreign Trade Management, complemented by advanced training in Excel, SQL, and Sales Planning. Prior experience includes roles at Red Bull and Gillette Group, contributing to budget coordination and marketing initiatives.