SOON Future Studies

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We believe the future lies in today’s signals of change. By following the fringe, SOON uncovers the cultural cues shaping tomorrow. Our team distills the social sciences and triangulates those insights with emerging attitudes, ethnographic foresight, and cultural signals to provide actionable infor... Read more

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Andrew MacKinnon
Co-founder And Chief Executive Officer

Andrew MacKinnon

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Tully Walter
Strategic Futures Director