Doug Mitchell

Doug Mitchell is an experienced professional specializing in digital analytics, optimization, and diversity, equity, and inclusion (DEI). Currently serving as the Director of Diversity, Equity, & Inclusion at Southwest Airlines since March 2018, Doug utilizes data-driven insights to measure the impact of DEI initiatives and communicate progress to key stakeholders. Previous roles include Sr. DE&I Consultant and various managerial positions focusing on A/B testing and customer experience optimization at both JCPenney and Rexel. With extensive experience leading teams and driving substantial revenue growth through data-informed strategies, Doug brings a strong commitment to fostering inclusive workplace cultures and enhancing customer engagement across multiple industries. Doug holds a B.S. in Marketing from Troy University.