April Williams currently serves as a Sales Performance and Leadership Coach at Southwestern Consulting, where focus is on enhancing sales and leadership capabilities through coaching. Previously, April created and hosted the From Hello to Yes podcast, aimed at supporting B2B marketers and sales professionals in navigating the rapidly evolving landscape of marketing and sales. As the Founder and President of SalesAmp, April emphasized the alignment of marketing and sales efforts to drive revenue. Additional significant roles include President and Visionary at North Star Marketing and Figmints, and experience as an Investment Advisor at Van Liew Trust Company. April holds a Bachelor of Arts degree in Political Science and Sociology from Wheaton College in Massachusetts.