Paul Rowe

Paul Rowe has extensive experience in product marketing and go-to-market (GTM) support in the business communications and collaboration industry. Paul has worked in various roles for notable companies such as Spectralink Corporation, proweperformance Ltd, Cisco, BroadSoft, BT, Avaya, and Nortel.

In their most recent position as a Senior Product Manager at Spectralink Corporation, Paul is responsible for overseeing product development and strategy.

Prior to that, Paul worked as a GTM Consultant at proweperformance Ltd, where they provided go-to-market support to B2B technology vendors. Paul conducted market research, developed product strategies and roadmaps, and created unique value propositions.

At Cisco, Paul held the role of Partner Go-To-Market (GTM) Senior Manager, where they provided support to strategic service provider partners in developing and launching cloud business communications service offers. Paul also played a key role in the development and execution of a Cisco Digital service to assist partners with sales enablement and marketing campaigns.

Before their time at Cisco, Paul served as the Director of GTM at BroadSoft, where they provided product marketing and GTM support to strategic Service Provider partners. Paul helped BT develop and launch their BT Cloud Voice service, including creating value proposition messaging, conducting market and competitive intelligence, and designing sales incentive programs.

Paul also worked at BT as a Marketing Product Development Manager, where they developed a differentiated proposition for a new Fixed Mobile Substitution service for the UK market. Paul created sales and marketing tools, supported sales pitches and demos, and implemented the Executive Briefing Centre.

Earlier in their career, Paul held senior managerial positions at Avaya and Nortel. At Avaya, they were the Global Product Marketing Manager for Avaya Agile Communications Environment (Avaya ACE), where they developed differentiated messaging and produced sales and marketing content. At Nortel, they served as the Senior Manager of Product Marketing for EMEA, specifically focusing on Fixed Mobile Convergence (FMC) and Unified Communications (UC) solutions.

Overall, Paul's work experience showcases their expertise in product marketing, go-to-market strategy, market research, value proposition development, and sales enablement in the business communications and collaboration industry.

Paul Rowe attended The John Hampden Grammar from 1981 to 1987, where they obtained A levels in English, History, and Biology. Paul then studied at the University of Bradford from 1987 to 1991, earning an MSc degree in Managerial Science. In 1991, Paul briefly attended CIM | The Chartered Institute of Marketing, but it is not specified if they obtained a degree or studied a specific field. Furthermore, Paul obtained an Inbound certification from HubSpot in December 2016.