Mike Diorio

Mike DiOrio has extensive experience in sales and distribution within the beverage industry. Mike is currently the Director of Sales East at Splash Beverage Group Inc., where they manage the growth and development of the company's DSD wholesaler network across 13 Eastern US states. Mike is also responsible for expanding the presence of Splash Beverage Group's portfolio and overseeing all sales and business aspects of the region.

Prior to their current role, Mike founded DiOrio Beverage Consulting in 2012, where they served as the Executive VP Sales & Distribution Consultant. In this position, they represented multiple start-up and established companies, providing assistance with launch and go-to-market strategies to expand distribution. Mike also assembled contiguous distribution networks and participated in headquarter calls for clients such as CHERRISH, Tudor Rose International, Green One Holdings, and Celsius.

Before founding their consulting firm, Mike worked as a VP Brand Development & Distribution Specialist - Consultant for CHERRISH in 2020, where they helped expand brand presence nationally and secured major retailer authorization with Tops Markets in NY. Mike also redefined the pricing strategy for all trade channels.

From 2017 to 2020, Mike served as the SVP / Brand Development & Distribution Consultant at Green One Holdings, where they advised the founders in managing major DSD distributors in Southern California and Nevada. Mike played a crucial role in creating and developing promotional activities for Albertsons and other key accounts in the Western US. Additionally, they expanded the company's footprint and added retailers such as Winn Dixie and wholesaler Bozzuto's.

From 2017 to 2019, Mike also worked as the SVP / Brand Development & Distribution Consultant at Tudor Rose International, spearheading the initial launch of a beer & spirits portfolio from the UK into the US.

Other notable roles include Region Manager / Brand Development & Distribution Consultant at Celsius Holdings, Inc. from 2016 to 2018, Vice President of Sales at Amazon Coco Tea Waters from 2011 to 2012, and Senior Regional Sales Manager at NewAge Beverages Corporation from 2010 to 2011.

Mike's earlier career experience spans from 1983 to 2005, and they worked for multiple companies during this time. Mike also served as the National Sales Manager at In Zone Brands, Inc. from 2000 to 2005, where they developed a channel strategy for the launch of the "Bellywasher" kids beverage portfolio and expanded the executive team and wholesaler network on a national scale.

Overall, Mike DiOrio brings a wealth of experience in sales and distribution to their current role at Splash Beverage Group Inc.

Mike DiOrio earned a Bachelor's Degree in Business Administration from Rochester Institute of Technology.