Vanessa Blando

Vanessa Blando is a seasoned marketing professional with extensive experience in product management and strategic marketing across various industries. Currently serving as Senior Product, Price and Promotion Manager at GRUPO SPORTS WORLD since October 2022, Vanessa achieved a remarkable 98% of product strategy goals in 2023 and successfully optimized product distribution and pricing. Prior roles include Marketing Manager at Datu, where product positioning strategies were developed for credit cards, and significant accomplishments at Helen of Troy, such as leading a successful Revlon launch in Chile with a 252% ROI. Additional experience includes influencing growth at Luxottica Group and managing a substantial portion of Beiersdorf's Health Care brand sales. Vanessa holds a Bachelor’s degree in Marketing and Administration from Universidad Panamericana.