Marcio Costa

Marcio Costa is the VP of Content Partnerships at Spotter. Prior to joining Spotter, they were the Head of Business Development and Content Partnerships at Kuaishou Technology. In this role, they were responsible for building the Zynn Video app content ecosystem by establishing workflows for content creation, management, distribution, and consumption. This involved partnership management with content creators, influencers, and digital publishers/media outlets, both on the agency side and in-house. Under their leadership, the team saw a 400% growth in content partnerships.

In addition to their work with content partnerships, Marcio also established market requirements, content quality benchmarks, and engagement metrics while defining categories of content, content rights, market segments, and business models. Marcio was responsible for driving the execution that resulted in the growth of + 60% of the portfolio of content partners.

Marcio is experienced in crafting, negotiating, and executing agreements, deal amendments, and extensions to structure partnerships marketing, community, and developer relations against the operational business plan. Marcio also has a strong working relationship with product, marketing, and business operations teams to define product needs and opportunities, including e-commerce and affiliate marketing partnership models.

Marcio Costa has a background in communication and media studies, with a focus in journalism. Marcio attended Santa Monica College for their undergraduate degree and Universidade Candido Mendes for their Bachelor of Arts in Communication. Afterwards, they went on to study law at Estácio and received their J.D. Costa then pursued several certifications from YouTube in asset monetization, content ownership, content strategy, channel growth, and content ownership.

Some of their coworkers include Beth Bradmon - CFO, Mehul Trivedi - EVP, Head of Product (Product Management & Engineering), and Rob Gabel - Chief Strategy Officer. Marcio Costa reports to Aaron DeBevoise, CEO & Founder.