Alejandro Lugo Betancourt

Alejandro Lugo Betancourt currently serves as the Marketing Director for Forest Travel Agency, where responsibilities include overseeing marketing strategies and operations for both luxury and corporate travel services. With a diverse background in marketing roles, Alejandro has held positions such as Marketing Operations Manager at Springboard, MarTech & Digital Products Director at Tayta Hub, and Inbound Marketing & Martech Consultant at Selcomp. Alejandro's expertise spans digital marketing, martech implementation, video marketing, and marketing strategy development. Academic achievements include a Master’s degree in Marketing and Commercial Management from ESIC Business & Marketing School, a Master’s degree in Marketing Direction from CESA, a Bachelor of Business Administration from Pontificia Universidad Javeriana, and a degree in Industrial Engineering from Universidad de Los Andes.