Siri Martinez

Siri Martinez has extensive experience in brand management and product development within the beverage industry. Currently serving as Produktchef Funktionell-/Energidryck at Spendrups Bryggeri AB since November 2021, Siri previously held roles such as Brand Activation Manager at Gotlands Bryggeri and Commercial Brand Manager at Johnson & Johnson. Additional experience includes positions at Red Bull as Key Account Manager, SIP Nordic as Back Office Executive, and Josefina as Event Project Manager. Earlier career highlights consist of serving as Assistant Store Manager at TOD'S and Sales Associate at Venue Retail Group AB. Siri holds a Bachelor of Science in Business Administration and Economics with a focus on International Marketing from Stockholm University and has furthered education at Berghs School of Communication and Universidad Nebrija.