Joe Freitag

Joe Freitag currently holds the position of President at Bollé Brands North America. With a background in brand management, marketing, and product strategy, Joe has experience working in various roles within the eyewear industry. Prior to their current role, Joe served as VP of Brand at SPY and General Manager at Kaenon. Joe also has experience working with companies such as Oakley, Burton Snowboards, and Spy Optic in different marketing and brand management roles. Joe's expertise in strategic brand development and international sales consulting has contributed to their successful career in the industry. Joe holds a BA in Japanese Language & Literature and Fine Arts from the University of Washington.