Dariia Ivashchenko

Dariia Ivashchenko is an accomplished professional in UX design and research, currently serving as the Head of UX Design & Research at SQUAD since December 2022, after holding various leadership roles within the company since 2019. Dariia founded R9. Research Community in August 2019, emphasizing a commitment to advancing research practices. Previous experience includes a position as a Senior UX Researcher at Amazon and leading UX research at SQUAD. Dariia's career began at KP Media, where management of multiple UX design units showcased leadership capabilities. With a Master's degree in Information Technology from Kyiv National Economics University, Dariia has consistently demonstrated expertise in user experience throughout a career spanning over a decade.