Director, Product Marketing - Launch Team

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We are looking for an experienced leader to join our team as Director of Product Marketing, Launch Team. Reporting to the VP of Product Marketing, this will be a new role in StackAdapt’s growing marketing organization to lead the product marketing launch team and GTM for each StackAdapt solution. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform.  You will be responsible for building, developing, and managing a world-class team of product marketers.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply. 

What you'll be doing:

• Drive product launch strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
• Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
• Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
• Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
• Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
• Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
• Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt.
• Own the competitive intelligence program, gathering intel on our key competitors and develop differentiation materials for the field and for external consumption.
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

What you’ll bring to the table:

• Proven product marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.
• Confident in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
• Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data,  b2b, and marketing automation solutions.
• Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
• At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.