Richard Shepherd Cmktr

Head Of Strategic Marketing at Staffordshire University

Richard Shepherd has a diverse work experience in marketing and branding. Richard has held various roles in different organizations. At Staffordshire University, they worked as the Head Of Strategic Marketing, leading the development and execution of marketing and brand strategies. Richard also worked as a Marketing Manager, where they managed the core recruitment marketing team and devised annual marketing plans. Prior to that, they worked as a Marketing and PR professional, responsible for developing and executing student recruitment plans.

Richard also served as the Marketing Director for NORTH STAFFS OPERATIC SOCIETY LTD, a musical theatre company, where they promoted theatre with local talent. In addition, Richard has experience in the field of education as a Committee Member for the Higher and Further Education SIG at CIM | The Chartered Institute of Marketing.

In their earlier career, Richard worked at Merlin Entertainments plc, where they held various roles such as Digital Engagement Manager, Global Marketing Executive, Design and Production Supervisor, and Design Executive. Richard also has experience in internal communications and team management.

Overall, Richard Shepherd's work experience spans across marketing, branding, education, entertainment, and communications.

Richard Shepherd has a BA (HONS) degree in Journalism from Staffordshire University, which they obtained from 2002 to 2005. Richard also completed their GCSE + A level from Willenhall Comprehensive School from 1995 to 2002.

In terms of professional certifications, Richard is a member of CIM (The Chartered Institute of Marketing), obtaining the CIM MCIM Member certification in 2021. Richard also completed a Diploma (Lv6) in Marketing with a specialization in Digital Strategy from CIM in 2018 to 2019. Additionally, they obtained certifications in Service Innovation and Coaching and Developing Employees from LinkedIn in 2020.

Currently, Richard is pursuing a Master of Business Administration (MBA) degree from Staffordshire University, which they began in 2020 and is expected to complete in 2023.

Links

Previous companies

Merlin Entertainments logo

Timeline

  • Head Of Strategic Marketing

    July, 2020 - present

  • Marketing Manager

    January, 2018

  • Marketing And PR

    January, 2017