Ali Baquer

Ali Baquer is an accomplished product designer with extensive experience in user experience (UX) and product design across various companies. Currently serving as the Lead Product Designer at Staples Canada, Ali has successfully led a redesign of the Staples Print site and refined the company's design system. Previously, as a Senior Product Designer at Staples Canada, Ali contributed to significant revenue increases through innovative website redesigns. Ali's experience as a UX Researcher at Co-operators involved conducting in-depth research to enhance user experience, while the role of UX Designer at sherpaº included establishing the foundational design system and successfully guiding B2B and SAAS solutions from conception to adoption. Ali's academic background includes a Bachelor of Science in Biology with a minor in Psychology from the University of Waterloo and ongoing studies in User Experience Design and Front End Fundamentals.